SportClub

We re-designed SportClub website, the largest gym chain in Argentina.

Industry: Sports

Year: 2016

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Case

We assessed the most important needs of the users to define a clearer and more useful user experience (UX), and a high-impact user interface (UI), that we also transferred to the other communication pieces.

Results

There was a 50% increase of unique visits compared to the previous platform, with a sustained monthly raise. SportClub's new website became an essential inquiry channel for users.

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